Pharmaceuticals distributor Cardinal Health Inc. has reached 500 retail pharmacies with its health network, and hopes to sign up thousands more. Cardinal’s Pharmacy Health Network, which was launched in August, enables pharmaceutical and consumer health companies to run video advertisements and health education content on 32-inch, flat-panel LCD screens placed in retail pharmacies within reach […]
The program, Pharmacy Health Network, enables pharmaceutical, over-the-counter, consumer health and other product manufacturers to run video advertisements and health education content on 32-inch, flat-panel LCD screens placed in retail pharmacies within direct reach of consumers. "This is a brand-new offering that will get us into a [direct-to-consumer, audio-visual] space we were not in before," said Jeff Foreman, vice president of strategic purchasing for Cardinal Health. "It’s a powerful, consumer-reaching [tool] that can be customized right down to the zip code."
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